JIM MCCLOSKEY

• HTML5, CSS3, PHP, MySQL
• WordPress
• Responsive Web Design
• Accessibility Standards (WCAG, ADA, Section 508)
• UI/UX (User Interface/User Experience) Design
• eCommerce Shops
• Cross-browser Compatibility Resolution
• Linux System Administration

Deus Designs • June 2006 – Present • Worldwide

As the owner of Deus Designs, I:

• Handle Web Design, Graphic Design, eCommerce builds,  Search Engine Optimization (SEO) and Social Media campaigns/assets for domestic and international clients.
• Responsible for all aspects of running the business, communicating with clients, and executing on designs and ideas within established timelines and budgets.
• Direct remote contractors to deliver assets and projects on time.

Fortis Life Sciences • September 2021 – October 2022 • Montgomery, TX

Fortis Life Sciences is a strategic platform providing capital, expertise, and operational resources enabling the growth and success of founder-led life sciences tools companies. At Fortis, a list of my responsibilities included:
 

• Being the company’s Pardot administrator and superuser.
• Managing marketing lists, engagement/nurture/drip email campaigns and their landing pages.
• Building Pardot report dashboards for stakeholders.
• Implementing best practices for marketing automation and UX web pages.
• Optimizing the corporate website to grow traffic and conversions.
• Maintaining expert level knowledge in Google AdWords, Google Analytics, and Pardot.
• Supporting company integration activities related to marketing automation and website migration/business acquisitions.

Bethyl Laboratories/Fortis Life Sciences • May 2017 – September 2021 • Montgomery, TX

Bethyl Laboratories is a manufacturer of custom antibodies and antibody products. At Bethyl, a list of my responsibilities included:
 

• Review/proof and post product copy and other marketing content as required.
• Create and implement digital advertising campaigns (banners & e-blasts).
• Create landing pages that support campaign initiatives and are in accordance to company’s branding standards.
• Coordinate online product promotions and track success.
• Integrate best-in-class SEO strategies for the website.
• Develop and execute effective pay-per-click (PPC) campaigns (ex. Google AdWords), metrics and reporting.
• Manage and customize the company’s Google Analytics to identify patterns and trends among visitor behavior.
• Daily maintenance and functionality of website: e-commerce, architecture and content.
• Serve as the company contact for reporting and resolving all web issues. Work with webmaster, developer and/or IT to optimize click-to-cart experiences, troubleshoot account or login issues, and resolve any other technical and/or usability issues.
• Maintain Admin system that stores online content and product information. This includes working with webmaster to organize and improve categorization of content and maintain content taxonomy.
• Ensure that product codes, descriptions, pricing, and images are accurately displayed on an ad hoc basis.
• Perform quality assurance testing for all product releases, campaigns and/or new features prior to launch.
• Track, compile, and analyze website usage data using logs, Google Analytics and Google search rankings into a monitoring and reporting system.
• Apply insights & recommendations to website and digital campaigns to increase brand awareness and enhance the customer experience.
• Stay up-to-date with the latest website trends and implement as appropriate.
• Architect replacement eCommerce web platform to replace the currently used, but outdated and outmoded, platform.
• Devise monthly and quarterly web reports that:
  • Track sales conversions, where applicable.
  • Provide actionable competitive and ROI insights that aid in developing appropriate campaign goals and benchmarks.
  • Provide recommendations based on the insights to lead to better future outcomes.

Patient Education Concepts/Refractive Marketing Group • May 2014 – February 2017 • Houston, TX

Patient Education Concepts is a leading provider of original patient education materials for the ophthalmic industry. In my role as Web Development Manager, I:

• Led a small team of developers to design and implement optimized websites for national clients in the ophthalmic industry.
• Spearheaded the re-architecting of an innovative web tool, MyCataractCounselor, incorporating Google Analytics, Adwords, and providing monthly ROI to clients.
• Was the architect and lead developer of MyEye Consent, an online informed consent delivery and tracking system for ophthalmic doctors.
• Performed ongoing Search Engine Optimization for client sites, including on-page optimization and keyword research to adapt to changing trends, resulting in 10-20% traffic growth per month on average.
• Managed Pay Per Click campaigns for various clients.
• Mentored non-technical staff in best practices regarding SEO, WordPress, and original content writing.

DealerWebb Services • August 2013 – May 2014 • Cypress, TX

DealerWebb is a full-service digital solution agency. While at DealerWebb, I:

• Increased search rankings placement for clients in various industries an average of 7 pages.
• Developed custom websites for national clients.
• Advised the development team on SEO best practices.

Strategic Advisors for the Internet (SA4i) • June 2012 – May 2013 • Spring, TX

SA4i was a small digital advertising agency specializing in local websites for local businesses. While at SA4i, I:

• Built and optimized websites for clients to increase SEO placement in crowded markets.
• Managed up to 7 simultaneous Pay Per Click campaigns for select clients.

MSA/DTH Management Co. • June 2010 – April 2012 • Spring, TX

Design Tech Homes (DTH) is an established custom homebuilder in the Houston and San Antonio areas. In order to launch their new venture, MainStreet America, I was brought on to plan, advise, and implement as needed to insure a successful launch.

• Designed and implemented marketing materials, including main and secondary websites for the MainStreet America brand.
• Managed Social Media and defined best practices.

The Southeastern Orthopedic Center • June 2007 – May 2010 • Savannah, GA

• Graphic conceptualization, design, layout and implementation for company websites.
• Developed database-driven tracking tools for practice-wide process management. These tools resulted in a 65% reduction in wait time for patients needing insurance approval for surgical procedures.

Speros, Inc. • November 2004 – June 2007 • Savannah, GA

• Graphic conceptualization, design, layout and implementation for client websites.