JIM MCCLOSKEY

Marketing automation strategist with 20+ years of experience driving results through data-led campaigns and hands-on expertise in Salesforce Marketing Cloud Account Engagement (Pardot). Proven success leading Pardot implementations, building automation flows, and guiding teams in digital marketing best practices. Combines a designer’s eye with analytical rigor to deliver growth and efficiency.

Dodge Construction Network • April 2023 – July 2025 • Boston, MA (Remote)

• Architected and administered Pardot for enterprise-level B2B campaigns reaching 500K+ prospects, implementing advanced segmentation, lead scoring models, and multi-touch nurture journeys across SMB and enterprise segments
• Engineered conversion-optimized drip campaigns and Engagement Studio programs that improved MQL-to-SQL conversion rates, directly contributing to qualified pipeline growth
• Eliminated $83K+ in unnecessary licensing costs by auditing and removing 520K+ obsolete records, improving database health and campaign deliverability over 3-year contract
• Built executive-facing Salesforce dashboards providing real-time visibility into campaign performance, nurture effectiveness, and lead progression metrics
• Developed reusable email templates and modular design system, ensuring brand consistency and reducing campaign deployment time by 40%
• Led training initiatives for cross-functional teams on Pardot functionality, automation best practices, and campaign optimization strategies

Deus Designs • June 2006 – Present • Worldwide

• Founded and scaled boutique digital consultancy serving 50+ domestic and international clients across healthcare, technology, and professional services sectors
• Delivered full-service Pardot and HubSpot implementations from platform configuration through campaign execution, generating average 35% increases in organic traffic and 20% improvements in conversion rates
• Managed end-to-end client engagements from discovery to deployment, aligning creative vision with business objectives and measurable KPIs
• Directed distributed team of freelance designers, developers, and strategists, ensuring on-time delivery and brand consistency across complex projects
• Provided tailored SEO/SEM strategy, UX consulting, and performance analytics, cultivating long-term client relationships through transparent communication and results-first approach

Bethyl Laboratories/Fortis Life Sciences • May 2017 – October 2022 • Montgomery, TX (Remote)

• Orchestrated end-to-end campaign strategy using Salesforce Pardot, including Engagement Studio programs, progressive profiling forms, dynamic landing pages, and behavioral lead scoring systems
• Designed and managed PPC campaigns with conversion-focused landing pages, tracking user behavior and optimizing based on performance data
• Built custom Pardot reporting dashboards surfacing ROI metrics and campaign effectiveness insights that directly informed quarterly marketing planning and budget allocation
• Maintained website performance and SEO visibility, overseeing technical QA, site architecture improvements, and e-commerce content optimization
• Partnered with IT and development teams to resolve CRM-web integration issues, ensuring seamless lead capture and user journey tracking

Patient Education Concepts/Refractive Marketing Group • May 2014 – February 2017 • Houston, TX

• Led development team designing and launching responsive websites for ophthalmic industry clients, integrating SEO optimization and PPC campaign requirements
• Architected and launched MyCataractCounselor, an analytics-enabled patient education platform delivering measurable ROI for medical clients
• Developed MyEyeConsent, a HIPAA-compliant digital consent solution improving patient onboarding efficiency and procedural transparency
• Delivered consistent 10–20% month-over-month traffic growth through ongoing SEO enhancements and strategic keyword research
• Managed PPC advertising accounts across Google AdWords and display networks, optimizing performance and cost-per-acquisition

DealerWebb Services • August 2013 – May 2014 • Cypress, TX

• Elevated client search rankings by up to 7 pages through focused SEO strategy and custom website development
• Provided SEO mentorship to dev teams, ensuring scalable and optimized implementation across client projects

Strategic Advisors for the Internet (SA4i) • June 2012 – May 2013 • Spring, TX

• Managed multiple PPC campaigns and developed SEO-optimized websites for clients in competitive local markets
• Streamlined client acquisition strategy by enhancing web visibility and on-page search performance

MSA/DTH Management Co. • June 2010 – April 2012 • Spring, TX

• Launched branded websites and digital campaigns for MainStreet America
• Led social media strategy and implementation, increasing engagement and brand awareness pre-launch

The Southeastern Orthopedic Center • June 2007 – May 2010 • Savannah, GA

• Designed and maintained internal and public websites to support patient experience and practice operations
• Built database-driven tools that reduced surgical insurance approval wait times by 65%

Speros, Inc. • November 2004 – June 2007 • Savannah, GA

• Graphic conceptualization, design, layout and implementation for client websites.

Associate’s Degree, Small Business Management