JIM MCCLOSKEY
Marketing Automation Specialist, Design Professional, & Team Leader
912-272-4354
jim@jimmccloskey.com
Savannah, GA 31405
Summary
Marketing automation strategist with 20+ years of experience driving results through data-led campaigns and hands-on expertise in Salesforce Marketing Cloud Account Engagement (Pardot). Proven success leading Pardot implementations, building automation flows, and guiding teams in digital marketing best practices. Combines a designer’s eye with analytical rigor to deliver growth and efficiency.
Areas of Expertise
Marketing Automation Platforms
Pardot, Marketing Cloud, HubSpot, Marketo
Pardot Expertise
Engagement Studio, automation rules, lead scoring, dynamic content, A/B testing
Campaign Strategy & Execution
Drip/Nurture programs, segmentation, landing pages, lead capture forms
Analytics & Reporting
Salesforce dashboards, Google Analytics, Looker
UX & Optimization
Website testing, user flows, funnel optimization
CRM & Data Integration
Database hygiene, lead lifecycle management
Digital Channels
SEO/SEM, social media ads, email marketing
Technical Skills
HTML/CSS, WordPress, CMS management, QA testing
experience and work highlights
Marketing Operations Manager
Dodge Construction Network • April 2023 – Current • Boston, MA (Remote)
- Owned Pardot administration for enterprise- and SMB-level B2B marketing campaigns, managing segmented lists, lead scoring, and complex nurture/automated flows
- Built emails and templates for consistency and re-use across the business unit
- Designed and optimized drip campaigns, resulting in improved MQL-to-SQL conversion rates
- Reduced database bloat by 520K+ records, saving $83K+ in license costs over a 3-year contract
- Built stakeholder-facing dashboards in Salesforce to track campaign performance and nurture impact
- Trained cross-functional teams on Pardot functionality and marketing automation best practices
Creative Lead/Owner
Deus Designs • June 2006 – Present • Worldwide
- Founded and scaled a boutique digital consultancy delivering web design, SEO, branding, and marketing automation services for domestic and international clients
- Managed all client engagements from discovery to deployment—aligning creative vision with business objectives and KPIs
- Delivered full-service Pardot and HubSpot implementation, from platform setup to campaign execution and optimization
- Directed a distributed team of freelance designers, developers, and strategists, ensuring on-time delivery and brand consistency
- Provided tailored SEO/SEM strategy, UX consulting, and data reporting for clients in healthcare, tech, and professional services sectors
- Cultivated long-term relationships through transparent project management, iterative feedback, and a results-first approach
Marketing Automation Strategist & UX Web Designer
Fortis Life Sciences • September 2021 – October 2022 • Montgomery, TX
- Served as Pardot superuser, leading administration, campaign execution, and reporting across multiple B2B brands
- Designed and deployed nurture journeys, segmentation strategies, and performance dashboards to drive qualified pipeline growth
- Collaborated on website optimization initiatives to support campaign conversion goals—resulting in measurable increases in MQL engagement
- Supported cross-brand marketing integration during M&A activities, ensuring smooth transition of automation and CRM systems
- Mentored teams on Pardot best practices and scalable campaign frameworks
Digital Marketing Manager
Bethyl Laboratories/Fortis Life Sciences • May 2017 – September 2021 • Montgomery, TX
- Led end-to-end campaign strategy using Salesforce Pardot, including Engagement Studio programs, form design, landing pages, and lead scoring systems Designed PPC and digital advertising initiatives, integrating conversion-focused landing pages and tracking user behavior
- Built custom Pardot reporting dashboards to surface ROI metrics, optimize campaign effectiveness, and guide quarterly marketing planning
- Maintained website performance and SEO visibility, overseeing technical QA, site architecture, and e-commerce content updates
- Partnered with IT and development teams to troubleshoot CRM-web integration issues and ensure seamless user journeys
- Devised monthly and quarterly performance reports with actionable insights, directly influencing campaign priorities and spend allocation
Web Development Manager
Patient Education Concepts/Refractive Marketing Group • May 2014 – February 2017 • Houston, TX
- Led a small development team in designing and launching responsive websites tailored for clients in the ophthalmic industry, integrating SEO and PPC campaign requirements
- Developed MyCataractCounselor, an analytics-enabled web tool delivering customized patient education with measurable client ROI
- Architected MyEye Consent, a HIPAA-compliant digital consent solution, improving patient onboarding and procedural transparency
- Conducted ongoing SEO enhancements and keyword research for client websites, delivering 10–20% traffic growth month-over-month
- Oversaw PPC advertising accounts and optimized performance across Google AdWords and display networks
- Provided internal mentorship on SEO best practices, content strategy, and WordPress CMS usage
SEO, Web and Social Media Strategist
DealerWebb Services • August 2013 – May 2014 • Cypress, TX
- Elevated client search rankings by up to 7 pages through focused SEO strategy and custom website development
- Provided SEO mentorship to dev teams, ensuring scalable and optimized implementation across client projects
Senior Account Executive, SEO Analyst, Designer
Strategic Advisors for the Internet (SA4i) • June 2012 – May 2013 • Spring, TX
- Managed multiple PPC campaigns and developed SEO-optimized websites for clients in competitive local markets
- Streamlined client acquisition strategy by enhancing web visibility and on-page search performance
Web and Multimedia Lead
MSA/DTH Management Co. • June 2010 – April 2012 • Spring, TX
- Launched branded websites and digital campaigns for MainStreet America
- Led social media strategy and implementation, increasing engagement and brand awareness pre-launch
Web Programmer/Designer
The Southeastern Orthopedic Center • June 2007 – May 2010 • Savannah, GA
- Designed and maintained internal and public websites to support patient experience and practice operations
- Built database-driven tools that reduced surgical insurance approval wait times by 65%
Media/Web Designer and Web Hosting Coordinator
Speros, Inc. • November 2004 – June 2007 • Savannah, GA
- Graphic conceptualization, design, layout and implementation for client websites.
Education
The Art Institute of Philadelphia - Philadelphia, PA
Bachelor’s Degree, Website Design and Administration
Bucks County Community College - Newtown, PA
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