JIM MCCLOSKEY

Marketing automation strategist with 20+ years of experience driving results through data-led campaigns and hands-on expertise in Salesforce Marketing Cloud Account Engagement (Pardot). Proven success leading Pardot implementations, building automation flows, and guiding teams in digital marketing best practices. Combines a designer’s eye with analytical rigor to deliver growth and efficiency.

Dodge Construction Network • April 2023 – Current • Boston, MA (Remote)

• Owned Pardot administration for enterprise- and SMB-level B2B marketing campaigns, managing segmented lists, lead scoring, and complex nurture/automated flows
• Built emails and templates for consistency and re-use across the business unit
• Designed and optimized drip campaigns, resulting in improved MQL-to-SQL conversion rates
• Reduced database bloat by 520K+ records, saving $83K+ in license costs over a 3-year contract
• Built stakeholder-facing dashboards in Salesforce to track campaign performance and nurture impact
• Trained cross-functional teams on Pardot functionality and marketing automation best practices

Deus Designs • June 2006 – Present • Worldwide

• Founded and scaled a boutique digital consultancy delivering web design, SEO, branding, and marketing automation services for domestic and international clients
• Managed all client engagements from discovery to deployment—aligning creative vision with business objectives and KPIs
• Delivered full-service Pardot and HubSpot implementation, from platform setup to campaign execution and optimization
• Directed a distributed team of freelance designers, developers, and strategists, ensuring on-time delivery and brand consistency
• Provided tailored SEO/SEM strategy, UX consulting, and data reporting for clients in healthcare, tech, and professional services sectors
• Cultivated long-term relationships through transparent project management, iterative feedback, and a results-first approach

Fortis Life Sciences • September 2021 – October 2022 • Montgomery, TX

• Served as Pardot superuser, leading administration, campaign execution, and reporting across multiple B2B brands
• Designed and deployed nurture journeys, segmentation strategies, and performance dashboards to drive qualified pipeline growth
• Collaborated on website optimization initiatives to support campaign conversion goals—resulting in measurable increases in MQL engagement
• Supported cross-brand marketing integration during M&A activities, ensuring smooth transition of automation and CRM systems
• Mentored teams on Pardot best practices and scalable campaign frameworks

Bethyl Laboratories/Fortis Life Sciences • May 2017 – September 2021 • Montgomery, TX

• Led end-to-end campaign strategy using Salesforce Pardot, including Engagement Studio programs, form design, landing pages, and lead scoring systems Designed PPC and digital advertising initiatives, integrating conversion-focused landing pages and tracking user behavior
• Built custom Pardot reporting dashboards to surface ROI metrics, optimize campaign effectiveness, and guide quarterly marketing planning
• Maintained website performance and SEO visibility, overseeing technical QA, site architecture, and e-commerce content updates
• Partnered with IT and development teams to troubleshoot CRM-web integration issues and ensure seamless user journeys
• Devised monthly and quarterly performance reports with actionable insights, directly influencing campaign priorities and spend allocation

Patient Education Concepts/Refractive Marketing Group • May 2014 – February 2017 • Houston, TX

• Led a small development team in designing and launching responsive websites tailored for clients in the ophthalmic industry, integrating SEO and PPC campaign requirements
• Developed MyCataractCounselor, an analytics-enabled web tool delivering customized patient education with measurable client ROI
• Architected MyEye Consent, a HIPAA-compliant digital consent solution, improving patient onboarding and procedural transparency
• Conducted ongoing SEO enhancements and keyword research for client websites, delivering 10–20% traffic growth month-over-month
• Oversaw PPC advertising accounts and optimized performance across Google AdWords and display networks
• Provided internal mentorship on SEO best practices, content strategy, and WordPress CMS usage

DealerWebb Services • August 2013 – May 2014 • Cypress, TX

• Elevated client search rankings by up to 7 pages through focused SEO strategy and custom website development
• Provided SEO mentorship to dev teams, ensuring scalable and optimized implementation across client projects

Strategic Advisors for the Internet (SA4i) • June 2012 – May 2013 • Spring, TX

• Managed multiple PPC campaigns and developed SEO-optimized websites for clients in competitive local markets
• Streamlined client acquisition strategy by enhancing web visibility and on-page search performance

MSA/DTH Management Co. • June 2010 – April 2012 • Spring, TX

• Launched branded websites and digital campaigns for MainStreet America
• Led social media strategy and implementation, increasing engagement and brand awareness pre-launch

The Southeastern Orthopedic Center • June 2007 – May 2010 • Savannah, GA

• Designed and maintained internal and public websites to support patient experience and practice operations
• Built database-driven tools that reduced surgical insurance approval wait times by 65%

Speros, Inc. • November 2004 – June 2007 • Savannah, GA

• Graphic conceptualization, design, layout and implementation for client websites.