JIM MCCLOSKEY

Marketing Automation Specialist, Design Professional, & Team Leader

Marketing automation strategist with 20+ years of experience driving results through data-led campaigns and hands-on expertise in Salesforce Marketing Cloud Account Engagement (Pardot). Proven success leading Pardot implementations, building automation flows, and guiding teams in digital marketing best practices. Combines a designer’s eye with analytical rigor to deliver growth and efficiency.
CV

Curriculum vitae

912-272-4354
jim@jimmccloskey.com

200 Salt Landing Circle
Savannah, GA 31405

Summary

Marketing automation strategist with 20+ years of experience driving results through data-led campaigns and hands-on expertise in Salesforce Marketing Cloud Account Engagement (Pardot). Proven success leading Pardot implementations, building automation flows, and guiding teams in digital marketing best practices. Combines a designer’s eye with analytical rigor to deliver growth and efficiency.

Areas of Expertise

Marketing Automation Platforms

Pardot, Marketing Cloud, HubSpot, Marketo

Pardot Expertise

Engagement Studio, automation rules, lead scoring, dynamic content, A/B testing

Campaign Strategy & Execution

Drip/Nurture programs, segmentation, landing pages, lead capture forms

Analytics & Reporting

Salesforce dashboards, Google Analytics, Looker

UX & Optimization

Website testing, user flows, funnel optimization

CRM & Data Integration

Database hygiene, lead lifecycle management

Digital Channels

SEO/SEM, social media ads, email marketing

Technical Skills

HTML/CSS, WordPress, CMS management, QA testing

experience and work highlights

Marketing Operations Manager

Dodge Construction Network • April 2023 – Current • Boston, MA (Remote)

  • Owned Pardot administration for enterprise- and SMB-level B2B marketing campaigns, managing segmented lists, lead scoring, and complex nurture/automated flows
  • Built emails and templates for consistency and re-use across the business unit
  • Designed and optimized drip campaigns, resulting in improved MQL-to-SQL conversion rates
  • Reduced database bloat by 520K+ records, saving $83K+ in license costs over a 3-year contract
  • Built stakeholder-facing dashboards in Salesforce to track campaign performance and nurture impact
  • Trained cross-functional teams on Pardot functionality and marketing automation best practices
Creative Lead/Owner

Deus Designs • June 2006 – Present • Worldwide

  • Founded and scaled a boutique digital consultancy delivering web design, SEO, branding, and marketing automation services for domestic and international clients
  • Managed all client engagements from discovery to deployment—aligning creative vision with business objectives and KPIs
  • Delivered full-service Pardot and HubSpot implementation, from platform setup to campaign execution and optimization
  • Directed a distributed team of freelance designers, developers, and strategists, ensuring on-time delivery and brand consistency
  • Provided tailored SEO/SEM strategy, UX consulting, and data reporting for clients in healthcare, tech, and professional services sectors
  • Cultivated long-term relationships through transparent project management, iterative feedback, and a results-first approach
Marketing Automation Strategist & UX Web Designer

Fortis Life Sciences • September 2021 – October 2022 • Montgomery, TX

  • Served as Pardot superuser, leading administration, campaign execution, and reporting across multiple B2B brands
  • Designed and deployed nurture journeys, segmentation strategies, and performance dashboards to drive qualified pipeline growth
  • Collaborated on website optimization initiatives to support campaign conversion goals—resulting in measurable increases in MQL engagement
  • Supported cross-brand marketing integration during M&A activities, ensuring smooth transition of automation and CRM systems
  • Mentored teams on Pardot best practices and scalable campaign frameworks
Digital Marketing Manager

Bethyl Laboratories/Fortis Life Sciences • May 2017 – September 2021 • Montgomery, TX

  • Led end-to-end campaign strategy using Salesforce Pardot, including Engagement Studio programs, form design, landing pages, and lead scoring systems Designed PPC and digital advertising initiatives, integrating conversion-focused landing pages and tracking user behavior
  • Built custom Pardot reporting dashboards to surface ROI metrics, optimize campaign effectiveness, and guide quarterly marketing planning
  • Maintained website performance and SEO visibility, overseeing technical QA, site architecture, and e-commerce content updates
  • Partnered with IT and development teams to troubleshoot CRM-web integration issues and ensure seamless user journeys
  • Devised monthly and quarterly performance reports with actionable insights, directly influencing campaign priorities and spend allocation
Web Development Manager

Patient Education Concepts/Refractive Marketing Group • May 2014 – February 2017 • Houston, TX

  • Led a small development team in designing and launching responsive websites tailored for clients in the ophthalmic industry, integrating SEO and PPC campaign requirements
  • Developed MyCataractCounselor, an analytics-enabled web tool delivering customized patient education with measurable client ROI
  • Architected MyEye Consent, a HIPAA-compliant digital consent solution, improving patient onboarding and procedural transparency
  • Conducted ongoing SEO enhancements and keyword research for client websites, delivering 10–20% traffic growth month-over-month
  • Oversaw PPC advertising accounts and optimized performance across Google AdWords and display networks
  • Provided internal mentorship on SEO best practices, content strategy, and WordPress CMS usage
SEO, Web and Social Media Strategist

DealerWebb Services • August 2013 – May 2014 • Cypress, TX

  • Elevated client search rankings by up to 7 pages through focused SEO strategy and custom website development
  • Provided SEO mentorship to dev teams, ensuring scalable and optimized implementation across client projects
Senior Account Executive, SEO Analyst, Designer

Strategic Advisors for the Internet (SA4i) • June 2012 – May 2013 • Spring, TX

  • Managed multiple PPC campaigns and developed SEO-optimized websites for clients in competitive local markets
  • Streamlined client acquisition strategy by enhancing web visibility and on-page search performance
Web and Multimedia Lead

MSA/DTH Management Co. • June 2010 – April 2012 • Spring, TX

  • Launched branded websites and digital campaigns for MainStreet America
  • Led social media strategy and implementation, increasing engagement and brand awareness pre-launch
Web Programmer/Designer

The Southeastern Orthopedic Center • June 2007 – May 2010 • Savannah, GA

  • Designed and maintained internal and public websites to support patient experience and practice operations
  • Built database-driven tools that reduced surgical insurance approval wait times by 65%
Media/Web Designer and Web Hosting Coordinator

Speros, Inc. • November 2004 – June 2007 • Savannah, GA

  • Graphic conceptualization, design, layout and implementation for client websites.

Education

The Art Institute of Philadelphia - Philadelphia, PA

Bachelor’s Degree, Website Design and Administration

Bucks County Community College - Newtown, PA
Associate’s Degree, Small Business Management

PORTFOLIO

WEBSITES

DIGITAL

If you cannot see these digital images, your ad blocker may be filtering them. Please disable it and reload the page.

Contact JIM

Want to work with me? Don’t hesitate to contact me!

Jim McCloskey