Design Professional, Team Leader & Pardot Automation Specialist

I am a seasoned internet, design and marketing professional with over twenty years of experience, who brings an all-encompassing approach to providing unique solutions that fit a company’s needs. I have a proven history with marketing campaigns both print and digital, search engine optimization, e-commerce, website management, and best practices for internet services.

Curriculum vitae

23 Opaline Place
The Woodlands, TX 77382


I am a seasoned internet, design and marketing professional with over twenty years of experience, who brings an all-encompassing approach to providing unique solutions that fit a company’s needs. I have a proven history with marketing campaigns both print and digital, search engine optimization, e-commerce, website management, and best practices for internet services.

Areas of Expertise

  • Marketing Automation (HubSpot, Salesforce, Pardot, Marketo)
  • Search Engine Optimization (SEO)
  • Pay Per Click advertising (PPC) (Facebook, LinkedIn, Twitter)
  • Search Engine Marketing (SEM) (Google AdWords, Bing)
  • Business Identity Development
  • Social Media Promotion
  • Mailchimp
  • Salesforce Marketing Cloud (Pardot)
  • Print Advertising
  • Digital Advertising
  • Adobe Creative Suite
  • Illustrator
  • Photoshop
  • InDesign


Business Management & Analytics
  • Project Management (Small Teams)
  • Google Analytics
  • Google Data Studio
  • SEMrush
  • Alteryx Data Analysis
  • Content Management Systems
  • eCommerce Management
  • WordPress
  • Responsive Web Design
  • Accessibility Standards (WCAG, ADA, Section 508)
  • UI/UX (User Interface/User Experience) Design
  • eCommerce Shops
  • Cross-browser Compatibility Resolution
  • Linux System Administration

experience and work highlights

Creative Lead/Owner

Deus Designs • June 2006 – Present • Worldwide

As the owner of Deus Designs, I:


  • Handle Web Design, Graphic Design, eCommerce builds,  Search Engine Optimization (SEO) and Social Media campaigns/assets for domestic and international clients.
  • Responsible for all aspects of running the business, communicating with clients, and executing on designs and ideas within established timelines and budgets.
  • Direct remote contractors to deliver assets and projects on time.
Marketing Automation Strategist & UX Web Designer

Fortis Life Sciences • September 2021 – October 2022 • Montgomery, TX

Fortis Life Sciences is a strategic platform providing capital, expertise, and operational resources enabling the growth and success of founder-led life sciences tools companies. At Fortis, a list of my responsibilities included:

  • Being the company’s Pardot administrator and superuser.
  • Managing marketing lists, engagement/nurture/drip email campaigns and their landing pages.
  • Building Pardot report dashboards for stakeholders.
  • Implementing best practices for marketing automation and UX web pages.
  • Optimizing the corporate website to grow traffic and conversions.
  • Maintaining expert level knowledge in Google AdWords, Google Analytics, and Pardot.
  • Supporting company integration activities related to marketing automation and website migration/business acquisitions.
Digital Marketing Manager

Bethyl Laboratories/Fortis Life Sciences • May 2017 – September 2021 • Montgomery, TX

Bethyl Laboratories is a manufacturer of custom antibodies and antibody products. At Bethyl, a list of my responsibilities included:

  • Review/proof and post product copy and other marketing content as required.
  • Create and implement digital advertising campaigns (banners & e-blasts).
  • Create landing pages that support campaign initiatives and are in accordance to company’s branding standards.
  • Coordinate online product promotions and track success.
  • Integrate best-in-class SEO strategies for the website.
  • Develop and execute effective pay-per-click (PPC) campaigns (ex. Google AdWords), metrics and reporting.
  • Manage and customize the company’s Google Analytics to identify patterns and trends among visitor behavior.
  • Daily maintenance and functionality of website: e-commerce, architecture and content.
  • Serve as the company contact for reporting and resolving all web issues. Work with webmaster, developer and/or IT to optimize click-to-cart experiences, troubleshoot account or login issues, and resolve any other technical and/or usability issues.
  • Maintain Admin system that stores online content and product information. This includes working with webmaster to organize and improve categorization of content and maintain content taxonomy.
  • Ensure that product codes, descriptions, pricing, and images are accurately displayed on an ad hoc basis.
  • Perform quality assurance testing for all product releases, campaigns and/or new features prior to launch.
  • Track, compile, and analyze website usage data using logs, Google Analytics and Google search rankings into a monitoring and reporting system.
  • Apply insights & recommendations to website and digital campaigns to increase brand awareness and enhance the customer experience.
  • Stay up-to-date with the latest website trends and implement as appropriate.
  • Architect replacement eCommerce web platform to replace the currently used, but outdated and outmoded, platform.
  • Devise monthly and quarterly web reports that:
    • Track sales conversions, where applicable.
    • Provide actionable competitive and ROI insights that aid in developing appropriate campaign goals and benchmarks.
    • Provide recommendations based on the insights to lead to better future outcomes.
Web Development Manager

Patient Education Concepts/Refractive Marketing Group • May 2014 – February 2017 • Houston, TX

Patient Education Concepts is a leading provider of original patient education materials for the ophthalmic industry. In my role as Web Development Manager, I:

  • Led a small team of developers to design and implement optimized websites for national clients in the ophthalmic industry.
  • Spearheaded the re-architecting of an innovative web tool, MyCataractCounselor, incorporating Google Analytics, Adwords, and providing monthly ROI to clients.
  • Was the architect and lead developer of MyEye Consent, an online informed consent delivery and tracking system for ophthalmic doctors.
  • Performed ongoing Search Engine Optimization for client sites, including on-page optimization and keyword research to adapt to changing trends, resulting in 10-20% traffic growth per month on average.
  • Managed Pay Per Click campaigns for various clients.
  • Mentored non-technical staff in best practices regarding SEO, WordPress, and original content writing.
SEO, Web and Social Media Strategist

DealerWebb Services • August 2013 – May 2014 • Cypress, TX

DealerWebb is a full-service digital solution agency. While at DealerWebb, I:

  • Increased search rankings placement for clients in various industries an average of 7 pages.
  • Developed custom websites for national clients.
  • Advised the development team on SEO best practices.
Senior Account Executive, SEO Analyst, Designer

Strategic Advisors for the Internet (SA4i) • June 2012 – May 2013 • Spring, TX

SA4i was a small digital advertising agency specializing in local websites for local businesses. While at SA4i, I:

  • Built and optimized websites for clients to increase SEO placement in crowded markets.
  • Managed up to 7 simultaneous Pay Per Click campaigns for select clients.
Web and Multimedia Lead

MSA/DTH Management Co. • June 2010 – April 2012 • Spring, TX

Design Tech Homes (DTH) is an established custom homebuilder in the Houston and San Antonio areas. In order to launch their new venture, MainStreet America, I was brought on to plan, advise, and implement as needed to insure a successful launch.

  • Designed and implemented marketing materials, including main and secondary websites for the MainStreet America brand.
  • Managed Social Media and defined best practices.
Web Programmer/Designer

The Southeastern Orthopedic Center • June 2007 – May 2010 • Savannah, GA

  • Graphic conceptualization, design, layout and implementation for company websites.
  • Developed database-driven tracking tools for practice-wide process management. These tools resulted in a 65% reduction in wait time for patients needing insurance approval for surgical procedures.
Media/Web Designer and Web Hosting Coordinator

Speros, Inc. • November 2004 – June 2007 • Savannah, GA

  • Graphic conceptualization, design, layout and implementation for client websites.


The Art Institute of Philadelphia - Philadelphia, PA

Bachelor’s Degree, Website Design and Administration

Bucks County Community College - Newtown, PA
Associate’s Degree, Small Business Management




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Contact JIM

Want to work with me? Don’t hesitate to contact me!

Jim McCloskey